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04

Fast food packaging

Easy Wrap

Perforated shawarma and tortilla wrapping paper that peels away neatly as you eat.

Year
2024
Brief
Create a product for bread
Technical Execution
Design, Material research
Easy Wrap

Overview

An easy way to eliminate the constant wrestle with the paper wrapped around our food — a small fix to a daily annoyance at the street food counter.

I always hated the feeling of fighting the wrapping paper while trying to eat my shawarma, so I designed an alternative to the standard sheet: a pre-perforated wrapping paper that tears away in clean strips as the wrap shrinks in your hand.

It applies the same way as any fast food wrap, holds the shape of the food just as well, and lets you peel back exactly the amount of paper you need — no tearing with your teeth, no sauce on your fingers.

Gallery

Process & details

01 / 04 images
Wrap held with the paper twisted at the bottom and a torn strip beside itWrap being unwrapped, with a torn-off perforated strip beside itCustom-built device used to perforate the wrapping paperFull perforated wrapping paper sheet on a cutting mat

Eaten down — the paper keeps shape as it shrinks

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